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Google proves that people don’t care as much as you

It’s important to me. And it’s important to you. Or it should be.

But Google has shown me that it isn’t. Well, to most of you. I know there are a few exceptions. And to make it even worse, I suspect that those exceptions are people like me working out who else cares.

Let me explain…

I sell temperature loggers and I think they are a great idea for so many people. I think that any one responsible for food in fridges should have one. I think that all vaccine fridges should have one. I think that they are really handy for so many things.

And so we put all this effort into promoting them, especially on the internet. And we expect people to come hammering at our door, because these things are so great.

But Google has this great feature called the Google AdWords Keyword Tool. It tells the user how often people search for specific phrases.

And the scary news is – you aren’t.

Last month in Australia less than 900 people searched for “temperature loggers”. It’s just not up there in people’s thoughts. I don’t know why because I think about them every day!

But then I typed in “Food Safety”. It came in at 33,000. So at least people are concerned about food safety. But why don’t they care about temperature loggers because that’s one of the best ways of monitoring food temperature.

I’m sure there is a lesson in here. Some deep truth about the nature of self-centred people, and needing to consider other people, to not be so self-absorbed, to not be focused on our own ideas, and to broaden our mind to the larger world around us.

So with this in mind, I say to you…

“Stop being selfish and thinking about other things, and think about temperature loggers for once!”

Or did I just miss the point?

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What is covered with our shipping insurance?

Our normal terms and conditions (like most businesses) is that you take possession the moment an order ships. If the order is lost or damaged in transit then, in theory, it’s your problem. In reality we will have a conversation and try to work out a good way to resolve the issue where we are both happy (or not too upset).

Shipping insurance is there to remove the drama. If an order is lost or damaged in transit, we will simply send out a replacement, and we will then deal with the courier directly to resolve the original problem.

Our shipping insurance also means that if an order is delayed beyond what is normal and reasonable then we will send you another shipment (stock levels permitting). Then you should receive one of them sooner, and when the second one arrives you simply Return To Sender.

How much is shipping insurance?

Shipping insurance is 5% of the cost of the goods.

Is it worth it? Practically we have had far less than 5% of shipments have problems. It is, however, what Australia Post and other couriers charge. Ultimately insurance is about peace of mind and less hassle when something does go wrong.

Shipping insurance as an option

Shipping insurance is offered as an option on all our web sites. You can select it at the checkout.

For large orders our staff may also ask if you would like shipping insurance.

If you would like shipping insurance on an order you are placing with us, just ask.

Mandatory shipping insurance

Unfortunately we have had a couple of large orders not make it and then the customer refused to pay. A friend suggested that the easy way to avoid the dispute is to insure any shipments where we have a significant risk.

If you would like an immediate line of credit (30 days to pay) and have the goods ship immediately (no credit check delays) and are purchasing over $500 then we will add shipping insurance to your order.

The shipping insurance can be waived if the order is between $500 and $2,000 and you provide us with a formal confirmation that you accept responsibility of the goods once they ship.

Alternatively you can prepay by direct deposit or credit card.

What is not covered?

If there is a clear proof of delivery to the shipping address provided then we class that as delivered. Unfortunately there are cases where it is lost somewhere between the loading dock or receptionist and ending up in your hands. But we also know that a photo of the bag against a generic grey background is not proof of delivery, it is just proof of existence! It needs to be a reasonable proof of delivery.

It also doesn’t cover the expectation of overnight delivery. For example, if we were to ship to Melbourne (we are in Sydney) then we would expect it to be delivered within about 3 days. Most of the time it is overnight, but there are enough floods and other issues that regularly cause minor delays. Sending a second order the next day tends to not fix the problem. If it is super urgent, talk to us about how we can minimise the risk.

For damage claims we ask that you contact us immediately and we will probably ask for photos or some proof. The shipping insurance doesn’t cover claims weeks later. We do have warranty covering our items, but it excludes physical damage (e.g. being dropped). If the goods are damaged in transit then please let us know ASAP so we can cover it under the shipping insurance.