Category: Business lessons

American Express Training Its Customers To Be Scammed

Scamerican Express

Recently someone from American Express contacted me and then demanded answers to security questions. This is like the bank calling and asking for your online PIN. This is training their customers to be scammed in the future.

Don’t Tell Your Customers To Go Away

It amazes me how many cafes turn away customers. These are customers who have walked into the cafe, know what they want, and when they get to the counter they are told they are not wanted. They are given two options – buy more or leave.   Who would be game enough to demand more […]

The search for the perfect WordPress Quiz Plugin

This post was written as I was designing my first quiz… Which means that when you get beyond this intro, the rest is in chronological order. You can find the end result at: Food Safety Quiz This is my journey to get there… My Quiz Needs I wanted to create a Food Safety Supervisor quiz. […]

Great leaders aren’t always in front

As I rode 500km with a group of 48 business owners, I discovered that true leadership isn’t always found up front. It is one thing to be first across the line, but is that what makes a true leader?

Why businesses aren’t like go-karting

In my last post, I discussed 3 lessons I learnt from go-karting that apply to business.  There’s some huge problems with the analogy… The track is NEVER the same twice. It’s mostly similar, and so lesson 1 (“loop, loop, loop”) applies – to a point. But we need to continually review what we are doing, […]

3 Critical Business Lessons From Go-Karting

I belong to a business development group called “The Collective”. As part of their development program is time to do something different. Recently it was Go-Karting. I’ve never been go-karting before and so my level of expertise in go-karting is almost zilch. So if you know nothing about go-karting then don’t feel like you won’t […]

7 most common mistakes made on “about us” pages

Hi, I'm awesome

Here are the top 7 mistakes made on most “about us” pages. 7. Not having an “about us” page Customers want to know about you, or at least you hope they do. So if you don’t have one, they assume you have something to hide.  I have to admit they are a bit of a […]

How to judge a new website

web

What makes for a good web site? What are some simple tests that you can do to ensure that your website is working for you, and not against you? We have a number of websites, and will update or replace one each month. It is amazing how quickly technology is changing and the fads are […]